Head of Marketing and eCommerce

Do you get excited about turning digital channels into real commercial growth? Are you a strategic marketer who knows how to balance brand, data, conversion and hands-on execution? Then keep reading!

Zoku provides a home for business travelers who want to live in a city for between a few days and a few months. We're a new type of hotel offering a relaxed place to live, co-work and socialize across Europe. Join an international team of driven, proactive and fun-loving Zokus who all have one thing in common: a passion for connecting people across the globe.

TELL ME MORE

As our Head of Marketing & eCommerce, you'll be responsible for driving demand, increasing direct revenue and maximizing the performance of Zoku's marketing and digital channels.

You'll lead Zoku's marketing, eCommerce, website performance, CRM, communications and design efforts, with a strong focus on guest acquisition, conversion, direct booking growth and brand consistency. As part of the Commercial team, you'll manage a team of 4 FTEs across eCommerce, social media & content, content production and communications, while coordinating external freelancers and agencies.

This is a role for someone who thinks commercially, acts analytically, and knows how to move projects forward in a lean environment. You'll connect the dots between marketing, sales, revenue, brand, design, communications and digital performance: making sure our channels don't just look good, but work hard. You'll balance strategic leadership with hands-on execution, while guiding the people and partners who help bring Zoku's diverse marketing and eCommerce plans to life.

WHAT WILL YOU DO?

No day looks the same as Head of Marketing & eCommerce… but here's a glimpse of what you can expect:

Lead Marketing & eCommerce Strategy: You'll shape and drive Zoku's marketing and eCommerce strategy, making sure it supports our commercial goals and long-term brand growth.

• Grow Direct Revenue: You'll focus on increasing direct bookings and improving digital channel performance across Zoku's portfolio.

• Optimize Website & Booking Performance: You'll own website and booking engine performance, including conversion optimization, user experience improvements and booking journey enhancements.

• Set the AI Ways of Working: You'll decide how this team uses AI: which tools, for which tasks, with which guardrails on brand, quality, privacy and rights. You'll expect it of everyone, measure the time it gives back, and make sure it raises the output rather than flattening it.

• Oversee Brand Communications: You'll guide Zoku's communications efforts across owned, earned and internal channels, making sure our messaging is clear, consistent and aligned with our brand.

• Guide Creative Output: You'll oversee content priorities and creative deliverables, ensuring campaigns, digital assets and brand materials are visually consistent and commercially effective.

• Connect Commercial Priorities: You'll work closely with Commercial, Revenue, Sales, Brand and Operations teams to align campaigns, priorities and performance goals.

• Manage Agencies & Partners: You'll lead external agency and partner relationships across areas such as SEO, paid media, digital acquisition, PR, design support and website performance.

• Own Budgets & Resources: You'll manage marketing budgets, allocate resources effectively and make sure investments are linked to measurable results.

• Lead & Develop the Team: You'll guide, support and develop a team of 4 FTEs across marketing, eCommerce, social, content production and communications, helping them grow while keeping projects moving in the right direction.

WHAT'S IN IT FOR YOU?

• A bonus system based on your team's collective goals.

• Cool benefits like discounts, friends & family rates at all Zoku locations and plenty of reasons to visit our hotels.

• A fun, international company with colleagues from across the globe to meet, learn and grow with.

• A senior role with real ownership over Zoku's digital growth and commercial performance.

• The opportunity to shape the future of direct revenue, CRM, website performance and eCommerce at a growing hospitality brand.

• A role at one of the 25 coolest hotels in the world, that feels like a second home and is purpose-driven.

WE LOVE PEOPLE WHO

• Have at least 5 years of senior leadership experience in Digital Marketing, eCommerce or Growth Marketing.

• Have a proven track record of driving direct revenue growth, website conversion and digital channel performance.

• Understand website management, user experience, booking journeys and conversion optimization.

• Have experience managing CRM and guest lifecycle marketing initiatives.

• Bring solid knowledge of SEO, paid media and digital acquisition channels.

• Use AI daily and have an opinion about it: where it genuinely speeds up marketing work, where it doesn't, and how to set standards a team can actually follow.

• Are confident managing external agencies and specialist partners.

• Are strong project managers with experience leading digital initiatives across multiple stakeholders.

• Are commercially minded, analytical and comfortable using data to identify opportunities and measure success.

• Have a hands-on mentality and can balance strategic priorities with day-to-day execution in a lean team environment.

• Have built or restructured a team or function before, rather than only run an existing one. This is considered a big plus.

A FEW MUST HAVES

• You have senior experience in digital marketing, eCommerce, growth marketing or a similar field.

• You have experience managing website performance, digital acquisition and conversion optimization.

• You are confident working with CRM, paid media, SEO, analytics and agency partners.

• You actively use AI tools in your own work and are ready to set how a team uses them.

• You have strong stakeholder management skills and can work closely with Commercial, Brand, Revenue and Operations teams.

• You are comfortable owning budgets, reporting on performance and turning data into clear actions.

• You have strong written and verbal communication skills in English.

• You are an EU resident or have a valid working and residence permit for The Netherlands.

• You love to work, because we'll need you full-time.